Writing The Perfect Sales Letter

Before you actually write the e-book we are going to write the sales letter first. Now I suggest you write it in Microsoft Word and save it. Then we can transfer it to the main "Sales site Page" when we are designing our basic site in step 5

The main reason we are writing our sales copy before we ever write a word in our e-Book is because it hasn't actually being created yet, which means there is absolutely no limit what you can write in your sales letter. The sales letter doesn't fit the e-Book; it's the other way around.

Now you can describe exactly what your e-Book will show to the potential customer. There are no restrictions on what you can write in the sales letter. When the sales letter is completed you can then incorporate all the ideas you have come up with into your e-Book

Your sales copy must do the following three things

• Get the attention of the prospects
• Communicate the benefits of the product
• Persuade the prospects into the desired action

Remember the most important part of your page design is your actual sales copy. A fancy website and graphics help but the key is in the words used

Sales letter Structure

• Header/Title
• Promises
• Testimonial
• Info product
• Benefit
• Bonuses
• Guarantee
• Summary

This is the structure that you should use for your sales copy. If you check out the best sales letter they will all follow this formula?

Header

The main function of the header/title is to grab the reader's attention. The header should be displayed in a large, bold font. This demands your potential customer's attention and intrigues them to read further on. Include your logo or e-Book cover (discussed later on) close to the header. If you header is not well designed you run the risk of losing the potential customer straight away. Spend time creating your header.

A Promise

This section promises the potential customer a huge benefit which is almost too good to be true. It's ok if it's a bit too unbelievable the testimonials will take care of that. Here is an example of such a headline

Discover how my 5 step affiliate programme can increase your income by 10,000 a month

Testimonials

In this section you include testimonials that old/new customers have sent you about your product or service. You probably don't have any customers yet so email some potential ones your e-book for free in exchange for a testimonial. When you do start selling you can always ask a new customer for one.

Now the testimonials page has assured the potential customer that you can fulfil the promises you made in your header also you have gained a bit of trust from your potential customers so anything else you say that follows the testimonials page will be taken as true. This is the reason why the testimonial is placed at the top to gain trust right away where if it was placed at the bottom after presenting some good sales copy it may be already too late.

Info and product

In this section you will give info on what your product or service is about. You should show your customers a list of problems in this area. Agree with the customers, on how frustrating these problems can be and how you, yourself dealt with these problems. The key is to show the person that you have a deep understanding in this area and you are an expert on the subject. That is very important.

Next you must introduce your product as the solution to the problem. Then you must have a proper e-Book cover design. This is crucial. Many people have never purchased an e-book so you must give them some idea what exactly they will be purchasing

Benefit
This section is basically telling your potential customer of the benefits they will receive from purchasing your product. Show your potential customers the enjoyment they will get from using the product. Give them as much information on your product as you can. Use bullet points to emphasize the benefits. Put in another testimonial just to remind the person that it's all true. Keeping their trust is highly important.


Bonuses

This is a powerful tactic used to increase sales. Including free bonuses with the purchase of your e-Book will increase the perceived value of the e-Book. Also a deadline on bonuses is also a good way to speed up consumer purchases. Bonuses also reduce the risk of money back returns

Guarantee

Offering a guarantee to your potential customers takes the risk off their shoulders. A good guarantee is the final bit in the jigsaw that will make the person finally purchase the product. The agreement is such that if the customer is not happy with their purchases then can get a full refund. You must remember that lots of your potential customers will be "first timers" therefore a guarantee puts their minds at ease. Guarantees can be 30 day, 60 day, or lifetime; however such guarantees must be backed up with an exceptional product.

Summary

This is one of the most important steps in the sales letter; this is where you close the sale. In this section you must include your most appealing benefit and finally ask for the order, because if you don't they wont. Finally make it easier for them to order like an "order now" button shown below.

At this stage you should start to write your sales letter in Microsoft word we will concentrate on the html design and implementing the sales letter in it in section six but for now just concern yourself with writing your sales letter. To help you here are some of the web's top e-book publishers sales sites. You can check out my own sales page at http://www.ebookprofitmaker.com

Sales Letter generator

Ok ill now offer you an alternative to writing the sales page yourself. Only use this if you are willing to spend some money. You may want to check out this piece of software that actually writes the sales letter for you. All you do is answer the questions it asks and you will receive your sales letter. You can find this software at sales generator here

Credit card Transactions

Finally you will need to find a credit card processor later on so your e-Books can be ordered. The one I seriously recommend is Clickbank. Ill go into them in more detail in section 6 but for now I want you to know that all these company's, including Clickbank, have a set of rules that you must abide by to use their software. Don't panic ill go through these rules now. Basically it involves putting a certain amount of details in your sales letter and product delivery page so you can be accepted by your credit transaction company. So here they are:

You must provide on your sales page:

• Detailed description of your product
• Buy now link
• Explain how the product will be delivered
• Mention how long the delivery will take

* remember theses are rules not suggestions

So that is everything you need to know on how to write your sales letter, hers a quick summary
We need to:

• Write the sales letter before the e-Book
• Sales letter structure must have , header, promise, Testimonial, info and product, benefit, bonuses, guarantee and summary
• You can have your sales letter made by Sales letter generator
• Certain set of rules should be included in the sales letter for the purpose of the credit card transaction company

How To Evolve A Financial Success System

In two other articles I discussed the use of project management techniques in achieving personal success. In that case, we looked at "Project Success" and how we could plan for it. Why not apply more business techniques, this time to money, and develop a financial success system or plan?

In most respects, your personal finances are no different to a business's finances. The underlying principles are the same. As a former professional management accountant, I can assure you that the way a company's or organisation's finances are, or should be, run is fundamentally similar to the way your own finances should be run.

Every company will have systems in place that are designed to further the success of the company, as well as protect its assets from misappropriation. In effect, they put in a financial success system that should enable them to run the business profitably and by so doing build assets.

The main elements of a company's financial system can quite easily be recognised as good practice in your own personal financial system. The statutory requirements are quite different, but from a financial management point of view there are some helpful similarities an individual can learn from.

If you apply some of the following business finance fundamentals to your own approach to personal finance, then over time you will develop a finance success system that will grow your wealth for the rest of your life.

1. Budgeting

Setting and managing budgets is a routine part of any business; they are a key tool in financial control. A home budget is vitally important too. Get into the habit of setting and monitoring your personal budget of income and expenditure, and you will have the foundation of a financial success plan.

2. Investment Appraisal

Whenever a company decides to spend money on a large capital item or new product, for example, it may carry out an investment appraisal. You will not have such large spending decisions to make, but the important thing is to consciously assess the expenditure. Will it build your financial success or hinder it? For example, if you are buying a car, which will depreciate, there is a high risk it will diminish your personal assets significantly and set back your finance success plan. When it is time to indulge, be sure it is the right time.

3. Building Assets

A company builds assets by consistently being profitable, investing wisely, and developing the business at a sensible and sustainable pace. Being profitable is earning more revenue than you spend in expenditure. The same is true of you as an individual; always ensure you earn more each month than you spend. The balance (savings) goes into your spare assets, which can build over time, especially with sound investment.

4. Balance Sheet

Creating a balance sheet in a large business can be quite complex. A simplified version may help you keep an eye on your own asset status. Preparing a rough balance sheet once a year, showing your assets on one side and liabilities on the other, will give you an idea of your personal worth, in financial terms. By comparing year on year, you can ensure you are making progress.<



5. Regular Financial Reporting

Companies have a legal obligation to produce accounts each financial year. Your legal requirements are for your personal tax purposes only.

However, a business does not rely just on annual accounts, and nor should you. It is likely they will have management accounts on at least a monthly basis, to allow management to keep track of the way business is progressing. You should also follow that example, and keep a close watch on your budget each month, and react accordingly.

6. Cash Flow Forecasting

Even a profitable company can have problems keeping going if it does not manage its cash flow properly. In fact, it is a common reason for companies to cease trading. As part of your budgeting, ensure you incorporate cash flow forecasting, that way you can allow for peaks and troughs in income and expenditure without hitting problems with paying bills on time.

Missing payments can prove expensive to your overall wealth, so is best avoided at all times.

7. Investment and Treasury

If all goes according to plan, you will have surplus cash. A company will have a treasurer for that, but in your case that treasurer is you. Take that role seriously, and over time you will be a financial success. If you have a partner, it makes sense to involve them in this, and other parts of your plan for financial security.

Investment is a fascinating subject, so if you can learn about it, you will be well placed to do better than an average investor. Investment is about balancing risk and return, and if you can master that without taking silly risks, you should do well financially.

On top of those purely financial aspects, there are other key areas to a business that will affect finances that you could learn from:

1. Marketing.

Keep an eye on the market place for the type of success you are seeking and your areas of expertise. Try to anticipate how that market may develop and prepare yourself ahead of everyone else. You are worth more if you are ahead of the game, whatever field you may be. For example, when I was 20 I decided it was a good idea, long term, to learn as much about computing and finance as possible, as eventually they would be key in every organisation. That was before pc's existed, and it proved a sensible decision, even though my main aim was to be a writer.

2. Education and Training of Key Personnel

As an individual, the more you educate yourself about many aspects of life, both personal and commercial, the better placed you are to become wealthy. Never become complacent about your own knowledge; over time it will decline in importance, so you need to refresh it constantly. Train yourself, educate yourself, continuous.

Those are just a few ideas of how you may use business finance practices to build your own financial success over the long term. Follow those, and you should not go far wrong, and prepare yourself for a rebound should anything ever go wrong, such as redundancy or divorce, which can scupper even the best of financial plans.
 

The Landscape of the Soul

Through the years, we accumulate a series of experiences. Our tendency is to evaluate and simply reflect on what we have been through and what we have learned. This inward site into what we can no longer see with our eyes allows us to see through them through our soul.

The landscape of the soul creates a movement and a synchronistic pattern between our heart and our mind through the inner visions of our soul. When the heart and imagination join forces to look back or look forward, we are deepening our awareness of who we really are. This deepening of who we really are is our soul.

It has been said that "our hearts will not rest until we rest in thee." This is our journey in life. It is our journey home. It is the journey into the spacial quality of existence that brought us into this world. It is the journey of what is leading us through this life. And, it is the journey back to where it all began.

One could say that the infant and the elderly are more soul than body. As you and I develop our personality and ego, we begin to think we are somebody. Ram Dass calls this "somebody training." We begin to think we are real and act on this appearance of being as we move into adulthood. When we mature, we go back into what Ram Dass has called "nobody training." <
We spend a great deal of time learning to develop independence from infancy only to lose it again as we die. It is the journey from innocence to grace. The human expression is a journey with many ups and downs. What keeps us on tract and often sane in an insane world is the "landscape of the soul." The landscape of the soul gives us strength to do the impossible and give us hope when there is none.

Even though all parts of the self needs to be embraced with scrutiny and unconditional love, there is something inside us perfecting our true nature. Our authentic self knows we are growing through life and simply going through life at the same time. This delicate balance between these two forces of nature enables us to stay on our path. It is the path a knowing who we are through the various experiences and expressions of our life. Insodoing, we learn to trust in our soul and find direction there when direction in life is not present.

Samuel Oliver, author of, "What the Dying Teach Us: Lessons on Living"
For more on this author; http://www.soulandspirit.org
 

SUSAH TIDUR PERTANDA SUDAH MULAI TERKENA PENYAKIT PIKUN

Ada banyak penyebab orang susah tidur, mulai dari stres hingga kondisi badan yang sedang tidak sehat. Sedangkan menurut penelitian terbaru, susah tidur juga menunjukkan bahwa seseorang akan mengalami pikun lebih cepat dari orang lain. Bukan cuma susah untuk jatuh tertidur, orang yang punya risiko pikun lebih cepat juga cenderung tidak nyenyak tidurnya. Dalam semalam, orang itu bisa terbangun beberapa kali sehingga kualitas tidurnya lebih buruk dibandingkan dalam kondisi sehat. Jenis kepikunan yang berhubungan dengan pola tidur menurut penelitian di Washington University ini adalah Alzheimer. Pada gangguan ini, kesehatan mental seseorang berada dalam kondisi normal namun menunjukkan gejala penuaan dini pada otak misalnya mudah lupa. Untuk mengamati hubungannya dengan pola tidur, para ilmuwan mengamati 100 relawan berjenis kelamin laki-laki dan perempuan dengan rentang usia 45 hingga 80 tahun. Seluruh relawan belum pikun, namun 50 persen di antaranya punya riwayat pikun di keluarganya. Selama 14 hari, pola tidur seluruh partisipan diamati oleh para peneliti. Segala jenis keluhan yang berhubungan dengan tidur dicatat dengan sangat rinci, termasuk keluhan susah untuk jatuh tertidur dan seberapa sering terbangun di tengah malam. Selain itu, para partisipan juga menjalani pemindaian otak untuk melihat adanya endapan plak amiloid. Plak tersebut merupakan salah satu pertanda awal gangguan Alzheimer, yang mulai terbentuk kurang lebih 10 atau 15 tahun sebelum mulai pikun. Hasil pengamanatan menunjukkan, partisipan yang tidurnya tidak nyenyak cenderung punya endapan plak amiloid lebih banyak. Artinya kemungkinan untuk pikun karena Alzheimer lebih besar dan bisa menyerang pada usia yang lebih muda dari yang lain. "Kami menemukan jika orang yang terbangun hingga lebih dari 5 kali tiap jam, maka orang itu punya penyakit Alzheimer preklinis atau belum tampak gejalanya," kata Yo-El Ju, MD yang memimpin penelitian itu seperti dikutip dari WebMD, Rabu (15/2/2012). Penelitian itu juga mengungkap, 50 persen partisipan menghabiskan lebih dari 15 persen waktunya di tempat tidur untuk gelisah dan tidak benar-benar tidur. Partisipan berada di tempat tidur rata-rata 8 jam dalam semalam, namun hanya 6,5 jam yang dipakai untuk benar-benar tidur. (Sumber: Detik.com)

GAGANG PINTU WC DI RS JANGAN DIPEGANG, DORONG PAKAI BADAN

Jakarta, Kebiasaan orang membuka pintu WC adalah dengan memakai tangan. Khusus di rumah sakit, sebisa mungkin bukalah pintu toilet dengan cara mendorongnya pakai badan karena gagang pintu WC adalah sarang kuman yang sebaiknya tidak dipegang.

"Rumah sakit adalah hutan bagi para kuman. Gagang pintu WC termasuk yang paling banyak ditumbuhi kuman," kata Prof Dr Usman Chatib Warsa, PhD, SpMK, pakar mikroba dari Fakultas Kedokteran Universitas Indonesia (FKUI) dalam edukasi media di Laboratorium Mikrobiologi Klinis FKUI, Senin (19/12/2011).

Agar tidak tertular, Prof usman menganjurkan agar pasien atau siapapun tidak sembarangan memegang pintu WC saat berada di rumah sakit. Sebisa mungkin, gunakan badan untuk mendorongnya atau jika harus mengunakan tangan maka lapisilah dengan kertas tisu sekali pakai.

Kalaupun susah didorong pakai badan dan terpaksa memakai tangan tanpa dilapisi tisu, pastikan sesudahnya langsung mencuci tangan memakai alkohol yang tersedia di hampir setiap sudut rumah sakit. Alternatifnya, cucilah tangan dengan menggunakan sabun dan air mengalir.

Menurut Prof Usman, infeksi kuman yang terjadi di rumah sakit atau disebut juga infeksi nosokomial cenderung lebih susah diobati dibanding infeksi yang didapat di luar. Banyak faktor yang mempengaruhinya, salah satunya karena kuman di rumah sakit banyak yang sudah bermutasi.

Dari pihak rumah sakit sendiri, sudah banyak sekali dilakukan penyesuaian prosedur untuk mengurangi risiko penularan infeksi nosokomial di rumah sakit. Salah satunya menurut Prof Usman adalah dengan tidak menggunakan 1 baskom untuk memandikan banyak pasien.

"Satu baskom untuk memandikan banyak pasien itu sekarang tidak boleh, sudah diganti pakai air mengalir. Walaupun kelihatannya masih bersih, kalau diteliti di laboratorium baskom bekas itu banyak sekali kumannya dan bisa menular saat dipakai untuk memandikan pasien berikutnya," kata Prof Usman.

Hari Itu

Aku masih ingat betul saat itul. Hari minggu jam setengah empat, aku berjalan dari rumahku di Tlogosari menuju Johar dengan berjalan kaki. Aku terus berjalan membawa tas yang berisi laptop, memang berat, tapi sudah menjadi suatu kesenangan sendiri bagiku untuk mendapatkan kesehatan, dan dapat memperhatikan lingkunganku dengan teliti.

Ketika aku sudah mencapai tujuanku, tepatnya di jembatan berok, aku menunggu bis yang menuju kota Ambarawa. Kalau tidak salah, aku tiba sekitar jam setengah lima. Disitu, aku terus memperhatikan desain arsitektur Kota Lama di Semarang. Memang terlihat seperti aslinya dengan pemugaran. Yang membuatku kagum adalah Gereja Blenduk di Kota Lama dan desain lampu di jembatan Berok. Aku membayangkan, bagaimana arsitektur ini dibuat, dan pertempuran yang ada di Semarang selama masa penjajahan dan kehidupan setelahnya. Aku berjongkok, kemudian terus melihat desain lampu itu. Hingga aku merasa haus. Aku kemudian mencari uang di tas, aku sempat panik karena tidak ada uang sama sekali di tasku. Ternyata setelah kucari-cari ada di saku bagian kananku. Mungkin kalian heran kenapa aku tidak memakai dompet untuk meletakkan uang. Sebenarnya, aku paling benci dompet, karena hilang satu berarti hilang semua.

Aku melihat sekitar mencari warung, dan setelah aku melihat warung, aku menghampiri warung itu. Beberapa langkah, ada yang memanggilku dengan siulannya. aku menoleh kearah siulan itu. Ternyata dia adalah seorang waria, aku melihat kemudian dia memanggilku dengan lambaian tangannya supaya aku mendekatinya. Aku menolak panggilan itu dengan isyarat tangan. Sebenarnya aku memang butuh teman untuk berbincang-bincang, tapi tidak dengan waria.

Aku heran, bagaimana dengan masa lalu mereka. Kenapa mereka bisa menjadi waria dan memilih pekerjaan seperti itu. Bagaimana mereka mendapatkan uang, bagaimana mereka hidup, dan bagaimana mereka menghadapi keluarga mereka yang pastinya menanggung malu mendapati anaknya bekerja sebagai waria. Atau mereka yang membenci takdir karena dilahirkan sebagai laki-laki dan bukan seorang perempuan.

Setelah aku membeli sebotol air minum, aku meneguk dan kembali ketempat dimana aku menanti bis. Aku pun dipanggil lagi supaya aku menemaninya, aku pun langsung bicara dari jauh,
"Aku menunggu bis."
Dia diam, dan mungkin tahu aku tidak mau bicara dengannya. aku terus melihat ke arah kanan, beberapa saat ada bis kecil yang menuju ke arah salatiga. Aku menaiki bis itu karena aku tahu, tempat itu adalah daerah rawan dimana para preman pasti ada ditempat itu, bukan hanya waria saja. Aku bersyukur karena sudah pergi dari tempat itu.

Masih pagi, aku lihat jam lima. Aku tidak sabar untuk pergi ke Ambarawa kemudian naik ke Bandungan untuk bertemu orang yang aku cinta. Dimana aku sudah berjanji tidak akan meninggalkannya dan selalu bersamanya. Selama di bis, aku memperhatikan beberapa penumpang selain aku. Dilihat dari barang bawaan dan penampilan mereka, aku memperkirakan mereka adalah pedagang, karyawan tekstil, dan tidak lupa seorang waria. Mungkin waria itu menuju ke Salatiga dan aku sangat yakin akan hal itu. Mengantuk, ingin tidur di bis, tapi aku tidak bisa karena takut ada orang yang berniat jahat untuk mengambil uangku disaat aku lengah selama aku tidur. Kemudian ada orang yang naik, dan duduk di sebelahku, aku perhatikan memang tidak ada niat jahat, tapi aku terus berjaga diri. Sekitar setengah jam, kami mulai membayar biaya tumpangan, aku membayar uang pas, di sebelahku membayar selembar uang dua puluh ribu rupiah.
Tapi entah kenapa kondekturnya tidak mau memberi uang kembalian kepada orang yang disebelahku. Sehingga orang yang disebelahku bicara agak keras,
"mas, kembaliannya mana?"
Kondekturnya diam tidak memperhatikan atau memang tidak mau memberi uang kembalian aku tidak tahu. Orang yang disebelahku pun protes dan mulai bicara kepadaku untuk mengeluarkan rasa jengkelnya kepadaku. Walaupun pembicaraannya mengagetkan bagiku karena bukan itu yang aku harapkan, tapi setidaknya aku senang ada yang bisa aku ajak berbincang untuk menghabiskan waktu.

Aku pun mulai meredakan emosinya dengan cara membiarkan dia mengeluarkan semua emosinya supaya dia tenang. Lalu aku mengatakan siapa tahu kondekturnya itu bisa juga belum mempunyai uang kembalian yang pas, atau kondekturnya yang terlalu sibuk memberi uang kembalian karena kondekturnya terus berteriak untuk menarik penumpang. Kemudian orang itu pun mulai tenang, kemudian aku tawarkan minuman, dia pun menolak. Akhirnya setelah menempuh jarak yang agak jauh, kondektur pun memberi uang kembalian. Aku pun mulai tenang, setidaknya tidak ada lagi yang ribut.

 Setengah jam kemudian, aku tiba di terminal Bawen dan turun, aku sadar, tidak ada angkutan umum, untuk menuju ke Bandungan, maka aku berlari hingga pasar Ambarawa dan menemukan angkutan kuning. Aku pun naik dan tidak sabar lagi, apa yang dilakukan calon istriku, aku tahu dia pasti memasak, tapi masakan apa yang dia buat. Yang paling aku harapkan adalah, melihat dia senang karena aku ingin sekali dia selalu tersenyum untukku karena aku menemaninya sesuai permintaannya untuk datang kerumahnya hari itu pada saat pagi.

Setelah naik, aku turun di pasar Ngasem, kemudian berlari karena aku tidak sabar untuk menemui calon istriku sendiri. Dari kejauhan, aku melihat seorang bocah, aku tahu bocah itu adalah keponakannya, aku berhenti dan melambaikan tanganku dari kejauhan. Entah dia tidak tahu atau masih malu, dia pergi. Kemudian aku berjalan, dan melihat ibu dari calon istriku memanggil bocah itu dengan membawa seledri. Ibunya pun melihatku dan bicara
"Kok gasik men tekone?" (Kok awal banget datangnya?)
"Nggih bu, dijalok mangkat gasik" (Iya bu, diminta berangkat awal banget)
Aku tersenyum, karena memang aku suka tersenyum. Karena dengan senyum bisa menularkan orang lain untuk ikut tersenyum.
Aku berjalan menuju rumahnya dan aku melihatnya, sungguh sangat cantik sekali. Ya Allah, aku bersyukur bersamanya. Calon Istriku...

Bersambung....